TOFTigers promotes sustainable and responsible nature tourism in the Indian subcontinent. The organisation strives to protect tigers, wildlife and forests by working with the tourism industry through the distribution
of specific guidelines for operators, service and accommodation providers and visitors.
Key to this initiative is the involvement of local communities in wildlife tourism projects, which ultimately helps not only to conserve the parks but also benefits the communities through employment and business opportunities.
Other aspects of the scheme include the PUG eco kite mark for wildlife lodges which covers areas such as nature conservation and habitat restoration, nature education, support for local communities, enterprises and services, local employment and fair wages, and accommodation footprint from building and energy use to water conservation and waste disposal.